Friendship Heights Alliance
Neighborhood Rebrand
Developed a new logo, website direction and promotional materials for the rebranded Friendship Heights neighborhood at the Northwest Washington, DC and Maryland border. The tulip icon is a friendly nod to residents, business owners and visitors of the alliance between two major jurisdictions, while the bright, saturated color palette channels the excitement of a neighborhood undergoing change. I have provided on-going support since the launch of the rebrand in 2022.
Services Provided
Logo design / Style Guide
Business cards + stationery
Business plan and community letters
Postcards promoting events
Holiday campaign graphics
Construction hoarding
Maps
Mailchimp newsletter
Signage, stickers + yard signs
Social media graphics
Website design consultation
Location
Friendship Heights Neighborhood: District of Columbia and Montgomery County
Dates
March 2022 - Present
Collaborator
Walnut Street Creative
Friendship Heights logo
Business card, promotional postcards, business plan
Retractable banners, fence banners
Neighborhood development map, Coalition for Smarter Growth postcard
Mobile website view, Mailchimp newsletter
Sticker decals
Social media graphics
Signage