DC BID Council
Design Refresh: Logo, Website, LinkedIn | Strategic Messaging
The DC BID Council is a non-profit organization representing all 12 DC Business Improvement Districts. Together with Walnut Street Creative and Favorite Daughter, we launched the umbrella organization's brand refresh, a new logo, messaging strategy and Squarespace website.
Services Provided
Brand & Communications Refresh Strategy to include marketing and communications audit to asses organization’s key messages, social media analytics, marketing goals and priorities
Brand Creative: full logo design, color palette, font selection and Style Guide, business cards, letterhead and introductory LinkedIn social media graphics
Squarespace Website Redesign: full revamp of the Squarespace website to incorporate new graphics and key messaging.
Location
Washington, DC
Date
2025
Key Accomplishments
The refresh received unanimous approval from the 12 Executive Directors/Board Members of individual Washington, DC BIDs.
DC BID Council Logo
Graphics Audit & Creative Brief
Logo Suite for use on different platforms
Style Guide to include Color Palette & Fonts
Business Cards & Stationery
Website Homepage
BID Council Map showcasing 12 DC BIDs. Before image (black) and after.
Introductory LinkedIn Graphics