Helping place management organizations and small businesses engage their target audience with effective story-telling and beautiful graphics.
Place Branding | Graphic Design | Strategic Marketing
Creative design from seed to sprout
Alley Squash was born after a wayward seed from my compost sprouted into a full-fledged garden in a city alley. Where there was nothing but trash, nature’s beauty was suddenly on display. It made me realize that growth can be easy when the right elements come together. Alley Squash, Co. is located in Annapolis, MD, and offers full service marketing and graphic design assistance to place management organizations like Business Improvement Districts and Main Streets, architects, and building industry professionals in need of organized, creative support. With more than ten years of experience marketing for professional service firms, I can help your team with visioning, strategic planning, print and digital needs of all types and sizes. I believe in approaching all new projects with efficiency, transparency, and an open mind. See my process and pricing page for more information about how I work.
Place Branding
Place Branding is a strategic approach to brand, communicate, and build an image for a neighborhood, town, city, or region. Working with place management groups like Business Improvement Districts and Main Streets to enhance identities and engage communities, directly supports the growth of small businesses. Supporting both offers a broad perspective that can inform effective outreach to a small businesses' targeted audience. Learn more in our featured projects.
“Melanie Becker has been a fantastic partner for ULI Washington. Her creativity, professionalism and efficiency are stellar. We have used Alley Squash, Co. for multiple graphic design projects and I look forward to continuing to work with her in the future.”
— Margit Nahra, Urban Land Institute Washington
